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The Improve Your Business (IYB) package of the Start and Improve Your Business (SIYB) program recently launched a specialized module focusing on Marketing for Entrepreneurs. This training took place from January 9 to January 14, 2021, and consisted of 20 hours of intensive sessions designed to equip entrepreneurs with essential marketing skills to effectively promote their businesses.
The training was structured to provide participants with comprehensive knowledge of marketing principles and practical strategies tailored for their specific business needs. Throughout the module, entrepreneurs engaged in interactive discussions and activities that encouraged them to think critically about their marketing approaches.
By the end of the training, participants had developed a draft of their business marketing plans, which served as a foundation for implementing effective marketing strategies. In addition to the training sessions, participants were offered 40 hours of coaching support to refine their marketing plans and ensure they could successfully execute their strategies in the market.
This IYB marketing module is pivotal in enhancing the entrepreneurial landscape in Afghanistan. By empowering participants with the tools and knowledge necessary for successful marketing, we aim to foster a culture of innovation and competitiveness among local businesses.
The ongoing coaching support further emphasizes our commitment to ensuring entrepreneurs not only learn but also apply their knowledge effectively. As these business owners work on their marketing plans, we look forward to witnessing the positive impact of their initiatives on their respective markets and the broader economy.
🌟 Together, we are building a brighter future for entrepreneurship in Afghanistan!
📅 Date: January 16, 2021
✍ Author: Mohammad Akbar Mahmoody
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